{"id":2296,"date":"2017-02-01T21:31:20","date_gmt":"2017-02-02T01:31:20","guid":{"rendered":"http:\/\/lanotr.com\/?p=2296"},"modified":"2017-02-02T15:31:48","modified_gmt":"2017-02-02T19:31:48","slug":"que-se-passe-t-il-avec-le-prix-des-pneus-pourquoi-ces-augmentations","status":"publish","type":"post","link":"https:\/\/lanotr.com\/fr\/que-se-passe-t-il-avec-le-prix-des-pneus-pourquoi-ces-augmentations\/","title":{"rendered":"Que se passe-t-il avec le prix des pneus\u2026 pourquoi ces augmentations?"},"content":{"rendered":"

\"pneus\"<\/a><\/p>\n

Que se passe-t-il avec le prix des pneus\u2026 pourquoi ces augmentations?<\/strong><\/p>\n

En ce d\u00e9but d\u2019ann\u00e9e 2017 la plupart des manufacturiers de pneus neufs nous attendaient avec des augmentations. Si ce n\u2019est d\u00e9j\u00e0 fait, ce n\u2019est qu\u2019une question de temps et il est fort \u00e0 parier que ce ne sera pas la derni\u00e8re. Certaines marques de pneus seront aussi plus touch\u00e9es que d\u2019autres\u2026<\/p>\n

D\u2019o\u00f9 provient l\u2019augmentation?\u00a0<\/strong><\/p>\n

Depuis le mois d\u2019ao\u00fbt dernier on voit une nette tendance \u00e0 la hausse du prix du caoutchouc naturel (NR) sur les march\u00e9s et en fait, depuis le creux historique de d\u00e9cembre 2015, sa valeur a doubl\u00e9.<\/p>\n

Tous les autres produits entrant dans la fabrication du caoutchouc ont aussi augment\u00e9 bien que dans des proportions moindres. Ne serait-ce que les huiles, on peut facilement s\u2019imaginer une variation similaire \u00e0 celle du p\u00e9trole qui s\u2019est appr\u00e9ci\u00e9e de 40% en 12 mois.<\/p>\n

\"p2\"<\/a><\/p>\n

 <\/p>\n

Quelles marques seront les plus touch\u00e9es et comment ?<\/strong><\/p>\n

Cet article est une adaptation de celui publi\u00e9 par David Shaw le 12 d\u00e9cembre 2016 accessible au\u00a0: https:\/\/www.linkedin.com\/pulse\/whats-going-tire-pricing-david-shaw<\/a><\/p>\n

 <\/p>\n

Michelin a \u00e9t\u00e9 le seul des grands manufacturiers \u00e0 partager sa structure de \"p3\"co\u00fbt et il a \u00e9t\u00e9 par la suite possible de la comparer aux produits Indiens et Chinois pour en donner les graphiques de droite. Les diff\u00e9rents tons de violet repr\u00e9sentent les divers mat\u00e9riaux, le orange la main-d\u2019\u0153uvre, le jaune la recherche et d\u00e9veloppement, le vert la vente et le noir un poste nomm\u00e9 \u00ab\u00a0autre\u00a0\u00bb. Le bleu et le rouge repr\u00e9sentent les d\u00e9penses en capital et l\u2019amortissement. On y remarque rapidement que pour les grandes marques, identifi\u00e9es ici par \u00ab\u00a0Developed\u00a0\u00bb, la partie constitu\u00e9e de diff\u00e9rents tons de violet ne repr\u00e9sente que 30% de leurs co\u00fbts alors que pour les pneus fabriqu\u00e9s en Inde ce serait autour de 60% et un peu plus pour les pneus de la Chine.<\/p>\n

Ces graphiques \u00e9taient valables en 2012, depuis ce temps, le prix de la mati\u00e8re premi\u00e8re a fait chuter ces proportions de 10% selon l\u2019\u00e9tude de la \u2018\u2019Tire Industry Research\u2019\u2019. C\u2019est donc dire que l\u2019augmentation de la mati\u00e8re premi\u00e8re que l\u2019on voit actuellement touchera plus durement les pneus en provenance de la Chine et de l\u2019Inde que ceux des marques majeurs. Pour chaque augmentation de 20% des mati\u00e8res premi\u00e8res les grandes marques ne verront leurs co\u00fbts augmenter que de 4% alors que pour les marques Chinoises, par exemple, le co\u00fbt augmenterait de 10% ce qui semble \u00eatre \u00e0 peu pr\u00e8s la tendance actuelle!<\/p>\n

 <\/p>\n

Daniel Marleau \u2013 PDG LanOTR<\/p>\n","protected":false},"excerpt":{"rendered":"

Que se passe-t-il avec le prix des pneus\u2026 pourquoi ces augmentations? En ce d\u00e9but d\u2019ann\u00e9e 2017 la plupart des manufacturiers de pneus neufs nous attendaient avec des augmentations. Si ce n\u2019est d\u00e9j\u00e0 fait, ce n\u2019est qu\u2019une question de temps et…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2296","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"yoast_head":"\nQue se passe-t-il avec le prix des pneus\u2026 pourquoi ces augmentations? - LanOTR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lanotr.com\/whats-going-on-with-the-price-of-tires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Que se passe-t-il avec le prix des pneus\u2026 pourquoi ces augmentations? - LanOTR\" \/>\n<meta property=\"og:description\" content=\"Que se passe-t-il avec le prix des pneus\u2026 pourquoi ces augmentations? 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